Social intelligence eliminates surprises to enable proactive decision making and prevent damage.
Falsehoods are 70% more likely to be retweeted than the truth. In today's age, brands are expected to take a stand on a wide range of political and societal issues making them more vulnerable than ever to be targets of coordinated reputational attacks on social media by adversarial agenda-driven groups aka factions.
Most contemporary social listening tools are great at telling what’s already happening but not great at detecting what’s coming. And by the time false and damaging narratives start cropping up in mainstream social media networks, it is already too late, leaving very little runway for the brand’s communications team to develop counter-narratives to rectify and diffuse an unfolding adverse viral situation.
A social intelligence system employing machine learning and AI to uncover and isolate harmful information before it gains traction:
Identify the factions and fringe networks behind the false information
Detect underlying patterns to expose motives and agendas
Anticipate viral events before they have reached critical mass
Precision-targeted communications to safeguard and strengthen brand reputations:
Counter faction narratives with brand-supportive content
Neutralize false information with accurate, persuasive messaging
Diffuse viral conversations by directly challenging misleading material